The advent of social media has opened new doors for everyone. You probably use Twitter while your mom browses Pinterest, your dad cares for LinkedIn connections and your youngest sibling might be posting a selfie on Facebook right now.
All this social activity naturally attracts businesses (around 90% of US based small businesses use social media) because social platforms are free, allowing them to easily generate leads, reach new customers and communicate with existing ones.
For any business, the goal behind a social media strategy is basically ‘engagement’ – and the key to that is fantastic content. If you are tasked with writing content for social media, here’s a guide you can follow.
Know your medium
Before you begin writing social media content you need to know the platform you will be posting on. Every medium has its own advantages and a peculiar user base.
For instance, Twitter only allows…